Tactics to Get Your Customers to Buy More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. However once they become customers, do you actively pursue activities that will expand on their relationship with your business?

Simple marketing tactics can be implemented to maximize the relationship your customers have with your small business or brand which will lead to increased sales and profit. Before you select the marketing tactics it is best to ask yourself these questions:

  • What percentage of your customers’ needs and desires do you currently fulfil?
  • What additional sales revenue could you get if you simply sold an additional product or service to your current customers?
  • Which target customer group represents the greatest opportunity for up sell?

By answering these questions you should have a greater idea what is the potential opportunity for your small business. Examples of marketing tactics to expand on the relationship you have and to get them to buy more include:

Sampling/Free Offer
A simple way for your customers to try more of your range of products is to give them a sample of another product with their next purchase. If you are launching a new service you could offer a limited time free offer for them to trial the new service.

Multiple Purchase Discounts
This should be for a limited time only whereby your customers receive a discount if they buy a certain quantity of your product or service at the one time.

Multipacks
This is simply the grouping of like products or services together to encourage customers to buy more. Eg. before Christmas, retail stores often gift wrap similar products together to assist customers in choosing a Christmas gift for someone. In this case, the grouped products do not have to be discounted as they offer convenience and the gift-wrapping provides added value.

Email Marketing
Information and offers can be easily communicated to your customers who are not buying the whole range of your products and services. This can also be highly targeted to ensure that the customers are receiving information that they would likely to be interested in.

Customer Surveys
You can conduct simple surveys either face to face, by email or use online surveys to find out more about your customers need and desires. Their responses may highlight the reasons why they may not be purchasing your product or service as often as they could be during the year. The responses can also highlight opportunities to promote other products or services in your range.

Brochures
Ensure if you use brochures that you highlight your full range of products or services that you sell and you can also bundle some of them together that are complimentary with each other to increase sales.

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

Here are key small business tips and questions to consider:

  1. Why do you want to start a small business? Starting your own business requires commitment. So, don’t proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.
  2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.
  3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.
  4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.
  5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.
  6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don’t burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.
  7. What’s your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You’ll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.
  8. Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.

Here are some small business tips to attract more customers online:

  1. Be sure to add local content targeted for your specific area.
    2. Make sure prospects can find you online and offline.
    3. Be very clear about what your business offers.
    4. Participate on social media consistently.
    5. Watch what your competitors are doing. See what is working and what is not working.

These small business tips require you to be consistent. It takes persistence to establish a social media presence.

 

Home Business Tips To Enable Your Home Business To Succeed

Owning a home based business or starting one of the many work at home opportunities out there can be difficult, stress filled, and frustrating; but it is really worth every minute. If run correctly, it will likely be just about the most fulfilling and gratifying thing you will do in your lifetime. It is able to bring a lot of cash and success your way if the correct movements are made. For this reason, here are a few home business tips you’ll want to live by.

The main factor to keep in mind is your business is merely as effective as the quantity of direct exposure it creates. If nobody is aware you are in existence, it’ll be close to impossible to see any types of benefits whatsoever. For this purpose, you have to Promote, Promote, Promote! Regardless of whether it is article marketing, posting in discussion boards, or spending money on search engine ads, go out and get some good exposure.

Another part of advertising is social networking. Who you know is nearly as essential as what you know. Thankfully, social networking has never been so easy due to the large number of social sites that flood the world wide web. Make it an objective to friend request a certain number of individuals on Facebook, follow a certain number of individuals on Twitter, and post a certain number of times in discussion boards every single day.

Next among the list of home business tips to live by is studying. The world wide web is continually changing and varying making it crucial you remain on top of every thing taking place inside your niche. No matter just how much you believe you know, just know you can find more to learn. Become familiar with reading discussion boards, buying information products, and regularly conversing with the professionals in the business.

Through this research you then need to constantly improve your web site, program, technique or business to satisfy prospect’s requirements. Individuals want fresh new content, attractive graphics, and useful videos. Based on the study you’ve performed, be certain that you’re offering people something totally new and enticing as often as possible.

The last point on the list of home business tips is to not be scared to hire out. Far too many internet marketers have egos and would like to know they accomplished every thing by themselves. The downside to this is there’s simply not the required time within the day to perform the things you would really like. Whether it’s finding a article writer, web designer, online marketer, or possibly a secretary to deal with the small things, do yourself and your business a big favor and place your pride aside briefly.

There actually is no end to the number of home business tips since it is a very extensive occupation that includes a great deal of obligation. Just realize that by following each of the ideas outlined in this article you as well will find success online with your own home based business.