Different Ways Of Advertising
Businesses often make use of hundreds of distinct advertising methods today, but only a few have garnered the kind of success or praises from marketers or number among small business marketing tips. It is challenging to promote products and services via advertising. The internet has opened up many new channels for advertising to develop. One of the better known options out there today is Gmail advertising. This method stands out from AdWords and banner posting in one crucial way; the distinctive PPC advertising style has been adapted for the email inbox.
Advertising In The Inbox
Everyone uses email. You write all types of messages to everyone from your coworkers and family to bill collectors and doctors. All the information you share can helps to create the raw data that can be used by Gmail’s integrated advertising. This lets marketers create very targeted and optimized ads. You need to learn a few things about creating appropriate advertisements though. Take a look at the following tips.
Gmail Marketing Tips
- Start adapting your AdWords campaign – Basically, you’ll create a campaign that focuses on certain content and is compatible with Gmail specifically. You can adjust search settings so that your ads will only appear for mail clients. There a whole list of network options that allows you to customize exclusively for Gmail.
- Use thought stringing techniques – Rather than focusing on keywords as you would with typical SEO methods, in Gmail you to start thinking about how people “think” about different things. When people use email they aren’t using keywords but are typing in thoughts or ideas. This means using thoughts and phrases that flow naturally. Strings can take the form of hidden desires not consciously realized, painful thoughts or frustration, and common terminology that may relate to products or niches.
- Fight your competition – If you write about certain products in emails, you can promote competing products in ads as a subtle response tactic. If your business targets specific phrases that way you can influence purchases. This can be a tricky method since you need to do lots of competitor research to become familiar with products and other important information within the context of email.
- Consider the context carefully – In advertising, the context is one of the most important aspects. Any ads you place need to speak the readers where they are. What are they discussing via email that would prompt them to express a need for your product or service? It makes no difference if you’re selling small business marketing tips or an auto-responder membership. You need to know the context of the conversations in order to provide material that relates directly so it resonates with the reader.
- You can chain together needs – Think about it this way: Let’s say someone has purchased a new house and they haven’t taken further steps to get it ready. You should consider the other things they will need to purchase like furniture, paint, etc. If your business is furniture then you can determine perceived interest in that subject based on email conversations then you can insert contextual ad links they might click on.