Tactics to Get Your Customers to Buy More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. However once they become customers, do you actively pursue activities that will expand on their relationship with your business?

Simple marketing tactics can be implemented to maximize the relationship your customers have with your small business or brand which will lead to increased sales and profit. Before you select the marketing tactics it is best to ask yourself these questions:

  • What percentage of your customers’ needs and desires do you currently fulfil?
  • What additional sales revenue could you get if you simply sold an additional product or service to your current customers?
  • Which target customer group represents the greatest opportunity for up sell?

By answering these questions you should have a greater idea what is the potential opportunity for your small business. Examples of marketing tactics to expand on the relationship you have and to get them to buy more include:

Sampling/Free Offer
A simple way for your customers to try more of your range of products is to give them a sample of another product with their next purchase. If you are launching a new service you could offer a limited time free offer for them to trial the new service.

Multiple Purchase Discounts
This should be for a limited time only whereby your customers receive a discount if they buy a certain quantity of your product or service at the one time.

Multipacks
This is simply the grouping of like products or services together to encourage customers to buy more. Eg. before Christmas, retail stores often gift wrap similar products together to assist customers in choosing a Christmas gift for someone. In this case, the grouped products do not have to be discounted as they offer convenience and the gift-wrapping provides added value.

Email Marketing
Information and offers can be easily communicated to your customers who are not buying the whole range of your products and services. This can also be highly targeted to ensure that the customers are receiving information that they would likely to be interested in.

Customer Surveys
You can conduct simple surveys either face to face, by email or use online surveys to find out more about your customers need and desires. Their responses may highlight the reasons why they may not be purchasing your product or service as often as they could be during the year. The responses can also highlight opportunities to promote other products or services in your range.

Brochures
Ensure if you use brochures that you highlight your full range of products or services that you sell and you can also bundle some of them together that are complimentary with each other to increase sales.

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

Here are key small business tips and questions to consider:

  1. Why do you want to start a small business? Starting your own business requires commitment. So, don’t proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.
  2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.
  3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.
  4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.
  5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.
  6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don’t burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.
  7. What’s your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You’ll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.
  8. Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.

Here are some small business tips to attract more customers online:

  1. Be sure to add local content targeted for your specific area.
    2. Make sure prospects can find you online and offline.
    3. Be very clear about what your business offers.
    4. Participate on social media consistently.
    5. Watch what your competitors are doing. See what is working and what is not working.

These small business tips require you to be consistent. It takes persistence to establish a social media presence.

 

Home Business Tips To Enable Your Home Business To Succeed

Owning a home based business or starting one of the many work at home opportunities out there can be difficult, stress filled, and frustrating; but it is really worth every minute. If run correctly, it will likely be just about the most fulfilling and gratifying thing you will do in your lifetime. It is able to bring a lot of cash and success your way if the correct movements are made. For this reason, here are a few home business tips you’ll want to live by.

The main factor to keep in mind is your business is merely as effective as the quantity of direct exposure it creates. If nobody is aware you are in existence, it’ll be close to impossible to see any types of benefits whatsoever. For this purpose, you have to Promote, Promote, Promote! Regardless of whether it is article marketing, posting in discussion boards, or spending money on search engine ads, go out and get some good exposure.

Another part of advertising is social networking. Who you know is nearly as essential as what you know. Thankfully, social networking has never been so easy due to the large number of social sites that flood the world wide web. Make it an objective to friend request a certain number of individuals on Facebook, follow a certain number of individuals on Twitter, and post a certain number of times in discussion boards every single day.

Next among the list of home business tips to live by is studying. The world wide web is continually changing and varying making it crucial you remain on top of every thing taking place inside your niche. No matter just how much you believe you know, just know you can find more to learn. Become familiar with reading discussion boards, buying information products, and regularly conversing with the professionals in the business.

Through this research you then need to constantly improve your web site, program, technique or business to satisfy prospect’s requirements. Individuals want fresh new content, attractive graphics, and useful videos. Based on the study you’ve performed, be certain that you’re offering people something totally new and enticing as often as possible.

The last point on the list of home business tips is to not be scared to hire out. Far too many internet marketers have egos and would like to know they accomplished every thing by themselves. The downside to this is there’s simply not the required time within the day to perform the things you would really like. Whether it’s finding a article writer, web designer, online marketer, or possibly a secretary to deal with the small things, do yourself and your business a big favor and place your pride aside briefly.

There actually is no end to the number of home business tips since it is a very extensive occupation that includes a great deal of obligation. Just realize that by following each of the ideas outlined in this article you as well will find success online with your own home based business.

Business Marketing Tips To Increase Product Sales

Are you thinking of business marketing tips to increase your product sales? There are hundreds of different tips and tricks that you might consider implementing but in this modern-day and age, there are three that stand out.

Create Your Own Website

In the past when people needed to look for a product, they used a physical book directory to look for relevant stores in the neighborhood. Today, potential buyers are increasingly becoming more involved in searching for and buying products online. Websites have become virtual versions of brick and mortar stores. According to a 2009 research conducted by Pew Research Center, about 80% of adults in the U.S. aged 33-44 use the internet to make purchases. Clearly, you are missing out on a great opportunity to reach out to an active market online.

You do have to keep in mind though that to truly benefit from a website for a local product, you need to make sure your site is geographically targeted. One way to do that is to settle for a top-level domain that carries your country’s extension as opposed to the more general.com extension. This way, when someone searches for a product like yours, your website comes out as a relevant search result for your locality.

Participate In Social Media Networks

Aside from having your own official website, your small business marketing plan should also involve tapping into the great potential of social media membership sites and networks. People don’t just go online to look for information or to buy products. They also access the internet to interact socially with other users. If you set up pages and profiles in social networks, you will be able to reach out to potential buyers in real-time with a single click of a mouse button.

You don’t even have to hard sell when using social networks to reap long-term benefits. The mere act of interacting with people and answering their questions can already help build your reputation and that of your business. More product sales will eventually follow through constant communication with potential buyers.

Organize Local Events

Despite the rise of modern marketing platforms that capitalize on the power of the internet, you cannot discount the value of old school techniques. One of the best strategies to generate more noise about your products is by organizing local events like seminars, talks and workshops. These should be local events because you’ll get faster sales conversions with potential buyers situated right where your business is located.

An event does not have to be about the product alone. You can organize activities that relate to a product’s general market, giving relevant tips and pieces of advice. If an event has enough useful information in it, people will eventually see your product in a good light and treat it as a possible answer to their related issues.

There are loads of business marketing tips for generating more sales but online participation and local event organization are two of the top ways to get ahead of the game. Start implementing these tips now before your competition beats you to it.

A Handful of Small Business Marketing Tips

Small business marketing tips are useful to those who are new to the internet. Many small businesses do not realise that going online will expose them to over a billion new potential clients.

First of all, the small business should create an online presence. These days, that isn’t very difficult to do, getting a website is very affordable and there are many online tools that can help make this a lot simpler than it sounds. Many websites provide a template that can be edited to your brand and style in easy steps. For less than $100 a professional looking website can be developed.

Be certain to include all contact details on your website and make the website look as professional as you can afford. People need to feel that they can trust you to deal with you.

Next small business marketing tip, do local business networking. Many people concentrate on networking as one of their small business marketing idea for the reason that it works. Many events involving networking are free and your target market will be present. Be at the ready with some business cards and ask the person each time what he or she does first. Afterwards, tell them about you and your venture.

The last but not least small business marketing tip is to build strategic alliances. As an owner of a new business, one of the quickest ways to gain access to your customers is to work with others who have businesses of their own. There are those who ignore this tip. However, there are many other business owners who are ready and willing to get down to business with you. You will have to plan and think about who may also gain access to your customers wherein your products and services can become an add-on. In this, you could also arrange to have a fee for referrals.

 

 

Low Cost Home Business Tips for Gaining Exposure

Low cost home business tips When you are contemplating the start a low cost home business, you are invisible to all those around you and one of the biggest challenges you will face will be gaining exposure and drumming up new business. At this point you will no doubt know of a product or service that you wish to promote. The question now is “how  can you effectively brand this concept and expose it to your target audience.

The idea behind your low cost home business is that it doesn’t cost you the earth to set up. Many internet marketers, when first starting out have a misconception that they will need to spend lots of money to advertise their low cost home business. For many, they simply do not have the capital or funds they think they will need and for those that do, they should still spend their cash wisely.

Before jumping head first into advertising your low cost home business, consider these tips that I wish to share with you that could save you a pile of cash….

Word of Mouth This has to be the cheapest method of driving customers to your low cost home business. No cost involved what-so-ever. You will need to gain a good reputation from the start to benefit from word of mouth. You can also ask your customers if they can recommend other people who they believe would benefit from your product or service. Providing an incentive to your customer for doing this can triple your conversions. However, if they are genuinely happy with the service you offer then they will pass the word on anyway.

Business Cards You can actually pick up about 250 business cards for FREE by registering with vista print online. You just register with them and they will send your card business cards out to you in the post. All you will pay for is the postage. Once you receive them you can hand them out to people who you believe are interested in your product or service. This serves to brand your low cost home business and provides people with your contact details for future reference. Only ever offer a couple of business cards to each person. Explain that if they hand out the other business card to to another interested customer and this results in a sale then you will pay them a referral fee. They can simply add their name to the back of the card so the referrer can be identified.

Press releases Press releases are an excellent source for generating news about your low cost home business. You can be assured that the business editor at your local newspaper will always be on the lookout for a story to fill the news section of the newspaper. Of course, the business editor will understand the economics  of running a newspaper and will be more inclined to run your story if you advertise within their publication but he will still print stories relating to special events and new business start ups.

Build a website Gone are the days when creating a website was something you needed special skills for or even the services of a professional. In this day and age you can create a website in minutes and have it up and running in a couple of weeks. The only cost involved is the buying of a domain name. Domains cost between $5.00 and $15.00 for the whole year so this is a small price to pay for the huge benefits you can expect from having your own low cost home business website. I can also highly recommend that you sign up with Wealthy Affiliate as here you can very quickly learn how to create your website and they even have Free website building tools that have your site built in minutes. You can also host your website with Wealthy Affiliate completely FREE of charge as long as you remain a member with them.

One of the Most Important Internet Business Marketing Tips

When you have an Internet business, you are usually creating it to make money. If you want to make money, you of course have to market your business in order to gain customers. There are some ways to go about this that will gain customers, and there are others that will not. One of the most important Internet business marketing tips on its own will help you to generate customers and the falsehoods that lead people to do otherwise.

When you create a business, marketing it is important. When people market on the Internet they think that they can just put the marketing out there to get customers. They believe the numbers game will work for them. This idea is just to market to everyone and gain more traffic. That, in the mind of most people, will get more customers that buy a business’s product or services. The more people that there are to visit the site, the more money will be spent. But that is not the case at all.

This is actually a myth, negated by the fact that every business has a customer base, no matter if people outside that base visit the site or not. There is not really a direct proportion in this case. Those people just add to traffic to the site. And when those people visit and navigate away, the sales percentage will go down on average, which in fact hurts the numbers of the company. That’s not a good idea at all. And it doesn’t increase the profit of a company in any way, really.

In fact, it could decrease it. Many people that are looking for a product already and are actually in a business’s potential customer base will not opt for a service or product if it is marked by marketing that doesn’t specifically tell something useful. They will pass it over for a different method – the useful method Internet business marketing.

Instead of just marketing your website to everyone, one of the most important Internet business marketing tips is to market to just your potential customer base instead of everyone. The advantages of this work to do what people actually believe marketing to everyone does.

When you market only to a potential customer base, you already have an interest in the product or service that you are selling. They are on the Internet searching for it in the first place. So that step is skipped. When you don’t have to establish an Interest in your product or your service, you can instead focus on the best marketing techniques to make your product or service stand out among the others. You can do this with more specific information and interesting marketing techniques that will drive these people to buy your product or service.

So, one of the most important Internet business marketing tips involves who you should market to. Instead of marketing your business to everyone, focus on the potential customer base that you already have and try to win them over with quality.

15 Business Ideas to Generate Extra Income

If you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.

  1. Make money Blogging

If you enjoy writing, find a theme you’re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.

  1. Buying or selling on eBay

Thanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.

  1. Freelance writing

If you’re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com

  1. Social media expert

Now a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.

  1. Proofreading and editing

Do you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.

  1. Virtual assistant

Many companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.

  1. Website design

If you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don’t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.

  1. Affiliate marketing

Certain types of online businesses will pay you to promote their products and encourage sales. If you’re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.

  1. Become a business or life coach

If you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.

  1. Start a resume writing service

If you’re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.

  1. App Developer

Web app development is the creation of application programs that reside on remote servers and are delivered to the user’s device over the Internet. Now a day you can do apps with software’s you don’t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.

  1. Business Consultant

If you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.

  1. Data Entry Service

Many companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.

  1. Freelance Writer

If you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.

  1. Internet Researcher

The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.

I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.

First of all I advise you to think what you like to do as a hobby or in your free time, why don’t you make profit from what you are doing already?

You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn’t matter what you intent to do, but you have to love it. If you love what you do it doesn’t feel like a job, you will be doing it with joy and this way you will be successful.

There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business.

How to Get Noticed Online

In these tough economic times, it is more important than ever to utilize these small business marketing tips to ensure that you get the most out of your marketing and advertising dollars. Being aware of critical data such as how much you spend to acquire each customer and where that customer comes from is no longer a luxury but rather a matter of survival. You must have systems in place that will record and track this type of information so that you can determine which of your advertising and marketing methods are producing the best results for your business. This type of information is not always obvious because of the number of factors involved, so you must rely on written data to better assist your analysis.

Tracking Your Advertising

One of the most important business marketing tips you can implement is to have your staff politely asked every single prospect how did they hear about your business. Every time someone calls into your office or enters your business, your staff should be asking “How did you hear about us?” I also suggest that you take it one step further, if appropriate, and try to get a little bit more information.

For example if they say I heard an ad on the radio you can ask “Do you remember what station it was?” or if they say “I saw an ad in the newspaper [or magazine]” you can ask “Do you remember which one it was?” Some people will not remember exactly where they saw it or don’t want to be bothered telling you, but even if you got that additional data only half the time, you would still be ahead of the game. This is particularly useful especially if you’re advertising in multiple places using the same type of media.

Tag Your Advertisements

Another business marketing tip to help you track your leads is to tag every ad with a unique discount code. For example, you could say something like “Mention coupon code ABC and receive 10% off.” An alternative to this would be to have some fictitious extension as part of your phone number to receive a special offer so the caller would ask for extension 123, and your staff would respond “I can help you” and would record that number (say, on a spreadsheet) which would be linked to a specific ad or TV spot. Of course all prospects would still receive the same offer regardless if they remembered the specific code or not but you would be surprised how many people would make it a point to remember exactly where they saw the advertisement and what the code was in order to receive the additional bonus or special offer.

Prospects Versus Customers

Additionally on your spreadsheet, you should also be tracking whether that prospect converted into a sale or not. This is vitally important because you may be getting lots of responses to one particular type of marketing or advertising, however you may find that the majority of your sales are actually coming from some other ad or medium. Tracking your responses is certainly an important part of your overall marketing program. Ultimately however, you are only interested in where your sales are coming from. Obviously you want to invest your advertising dollars where they will produce the greatest return.

7 Business Tips for Making a Workable Business Plan For Small Business

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There is no successful small business without a plan on ground. Your business plan determines the scope of work you have to deal with; prepares you for what lies ahead and helps you to avoid waste of time, energy and resources. This article gives you business tips on how to make a workable plan for your business.

Clearly define your business idea

You need to have a clear picture of what you have in your mind. It should be well understood by you and any other person you may share it with.

  • Identify your driving force.

What is the motive behind your idea? Do you have a passion for owning a business, particularly this business idea? Your driving force determines the enthusiasm and speed with which you work your small business and how far you can go with it.

  • Do a long-term planning

Take the long view and do long-term planning. Map out where you want to be five years from now and a business plan on how to get there. Think of your plan as a living document and review it regularly to make sure you are on track or to adjust it to market changes.

  • Conduct a competitive market analysis

Do a thorough research on what is obtainable in your small business market, including products, prices, promotions, advertising, distribution, quality, service, and be aware of the outside influences like location, that affect your business.

  • Share the plan with relevant people

Share your business plan with others who can help you get to where you are going-such as lenders, key employees and advisors. They will supply the missing links to your destination.

  • Network with other related bodies

Seek help from other small businesses, vendors, professionals, government agencies, employees, trade associations and trade shows. Be alert, ask questions, and implement what you can adapt to your own small business

  • Be the architect of your business plan

Write the plan yourself. You will learn more about your business by doing so. Understand that you will pay a price in the short run to obtain long-term business growth and health.